Fantail, a cricket equipment brand based in Auckland, New Zealand, boasts a highly engaged and loyal global customer base. As the brand expands with its new flagship store in Mt Eden, it is also transitioning towards a wholesale model. By partnering with retailers worldwide, Fantail aims to bring its high-quality products closer to cricket enthusiasts everywhere.

Our first cricket bat workshop began in a cozy garage in St Heliers, Auckland, where we were often accompanied by the native birds of the area, including the charming Fantail. This bird, native to New Zealand yet found across the globe, is known for its friendly and curious nature. We felt it perfectly embodied the spirit of our brand, making it an obvious choice as our emblem.